PARTNERSHIPS WITH IMPACT

Brands that turned their waste into products

Every project turns materials that had no further use into products that brands can gift, sell or make part of their story. Here are some of the projects already on the market.

Tell us about your project
+55%

sell out in M&M’S stores vs. 2023Mars

260

artisans took part in the projectMars

3 ton

of waste transformedBarcel

450

working mothers recognized with a handmade pieceKellogg’s

Case 01
Producto desarrollado por MITZ para las tiendas M&M'S a partir de material de empaque recuperado

MARS

The challenge. Give the brand's packaging materials a circular outlet and, at the same time, enrich the shopping experience in M&M'S stores.
What we did. Together with Mars we developed a line of functional pieces made by hand by Mexican artisans, from materials that had been considered waste, with traceability of the source material.
The result. An exclusive product in stores in New York, Las Vegas, the United Kingdom, Berlin, MOA and Orlando, and a stable source of work for 260 artisans.
Piezas MITZ exhibidas en el punto de venta de las tiendas M&M'S

Results at point of sale

M&M'S stores in New York, Las Vegas, the United Kingdom, Berlin, MOA and Orlando.

Sell out +55% in value and units against 2023.

+85% in cumulative value in 2024.

The experience spread widely on social media.

A source of work for 260 artisans.

  • Bolso de mano MITZ tejido con envolturas de M&M'S
  • Bolsa amarilla tejida con material recuperado de M&M'S, con etiqueta MITZ
  • Bandolera MITZ tejida con envolturas de M&M'S
1 3
Case 02
Merchandising circular desarrollado por MITZ para Coca-Cola

COCA-COLA

The challenge. Bring the brand's circularity into a tangible product for its brand spaces.

What we did. Merchandising from recovered materials, produced by Mexican artisan collectives.

The result. A premium product in the brand's spaces, with the verifiable story of the source material.

“The only ones that make me feel good and my heart full are the ones I write to MITZ.” Steven Kanter, Coca-Cola.

  • Bolsa roja tejida con material recuperado
  • Bolso MITZ tejido con envolturas de Coca-Cola
  • Neceser MITZ hecho con material recuperado de Coca-Cola
1 3
Case 03
Rincón MITZ en las Chocoboutiques Turín

CHOCOBOUTIQUES TURÍN

The challenge. Bring our retail experience into the brand's own store with a dedicated space, the Rincón MITZ, piloted during the third quarter of 2025.

What we did. Together we developed a shopper study to understand trends and define the store, pricing and assortment strategy.

The result. An assortment that drives traffic and adds value to the brand's shopping experience.

  • Bolso MITZ tejido con envolturas de Chocoboutiques Turín
  • Portalápices MITZ tejido con envolturas de Chocoboutiques Turín
  • Bolso de mano con cadena, tejido con envolturas de Chocoboutiques Turín
1 3
Case 04
Regalo artesanal MITZ entregado a las madres trabajadoras de Kellogg's

KELLOGG'S

The challenge. Recognize the company's working mothers with a gesture that meant more than a corporate gift.

What we did. A gift made by the hands of artisans from the brand's own waste, together with a personalized video recorded by them.

The result. 450 working mothers reached and a brand message told by the very people who made the piece.

Case 05
Promocionales Barcel hechos por artesanas con residuo transformado

BARCEL

The challenge. Turn the waste from their operation into promotional material for shopkeepers and the sales force, within the Papas de Verdad que ayudan de Verdad campaign.

What we did. We transformed 3 tons of waste into 50 thousand promotional items produced by artisans.

The result. Almost 500 thousand people reached on social media and coverage on paid television and radio with no media investment.

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